
We Had Promising Law Careers. We Just Liked This Better.
We’re based in Chicago, but we have clients around the country. For some clients, we’re their digital one-stop shop. For others, we step in as needed, kind of like an outside digital counsel solving technology issues and architecting marketing solutions. We’re easy to work with and you won’t find any onerous minimum contract lengths or minimum spend requirements here.
BETADAC LEADERSHIP.
DAN SAAVEDRA
President
Dan is the President of Betadac Media and an experienced innovator and entrepreneur with a history of combining law, business, and technology. Dan started as a web production engineer intern at America Online and Netscape Communications in Silicon Valley during the dot-com boom. Though he was their youngest employee at the time, he led a cross-functional team that managed the revenue-critical redesign of Netscape’s portal, one of the web’s leading properties of the time.
Dan received his B.A. from the University of Wisconsin-Madison and his J.D. and M.B.A from Loyola University.
RYAN SCHAUL
Partner
Ryan is a Partner at Betadac Media. Prior to Betadac, Ryan was the Manager of Digital Strategy at Rise Interactive where he managed a team of digital analysts. At Rise, Ryan had an individual track record of analyzing and winning client business against leading digital agencies such as Rimm-Kaufmann Group, iProspect, iCrossing, Razorfish, etc. Prior to Rise, Ryan worked on some of the largest and most sophisticated commercial real estate transactions in the U.S. as an attorney with Pircher, Nichols & Meeks.
Ryan received his B.B.A. from the University of Wisconsin-Madison and his J.D. from the University of Chicago.
WORK AND PLAY.
Outside of marketing, Dan loves photography, scuba diving, and international travel (he has visited 40 countries on five continents). Ryan is also a huge traveler, loves surfing, and enjoys learning about theoretical physics (which pretty much never comes in handy). After practicing law for two years, Ryan found a passion in marketing and has felt more purpose in his life ever since.



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