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© Betadac Media, LLC 2013.

Betadac Case Studies.



ALFA International is a community of 145 mid- to large-scale law firms whose member associates represent a broad range of practice areas worldwide. In Spring 2013, ALFA International Chief Marketing Officer Debby Hecht engaged Betadac to develop and deliver a customized six-part social media training course focused primarily on LinkedIn.



Chaos to Order has appeared on TV shows ranging from The Oprah Winfrey Show to TLC’s Hoarding: Buried Alive. They’ve been featured in print such as Better Homes and Gardens and InStyle. They’ve forged sponsorship and spokesperson relationships with national brands that include eBay Classifieds, Fiskars, and Sterilite. The Chaos to Order blog has a community of loyal and active followers that translates into thousands of page views per month. How’d we get here?



The Illinois Association for College Admission Counseling (IACAC) relies on Betadac Media to manage its expanding online communications and marketing initiatives and advise on the development of technology to best serve its membership. IACAC programming ranges from professional development seminars and large conferences to student camps and tours of college campuses nationwide. They needed a lot more more than an ordinary website; they needed a comprehensive portal capable of representing a large system of content—some 200 pages’ worth in all—in a clean, navigable way. It’s often involved harmonizing multiple technologies, but Betadac helps the IACAC get from here to there.


Rudolph Trial Consulting provides a full suite of trial consulting services, both preparatory and post proceedings. They were intent on creating a website that would describe their broad range of services to the legal and business community. In 2012, Rudolph Trial Consulting was recognized by the National Law Journal as Chicago’s best jury consultant.


Robin Iori moved to Chicago in 2010 with more than 20 years of experience in public relations and marketing. She had just founded Iori Communications to assist law, accounting and financial services organizations position and promote their businesses. But, she needed to jumpstart her new venture. Betadac Media helped get iori Communications up and running, online.

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