The IACAC provides a rich, bellwether curriculum of events and programs for the 2,000 Illinois high school counselors and college admission officers that comprise its membership. They’re a non-profit professional organization with a bustling roster of initiatives to coordinate and Betadac is with them every page turn of the calendar. Betadac crafted the inaugural IACAC website over a decade ago, and he’s attentively overseen its progressive growth since then.
The IACAC had been paying a high price to reach its membership through traditional mailings such as newsletters and event brochures. Betadac helped the IACAC executive board successfully transition its operations online and reduce reliance on paper while encouraging members to renew via the web. We also had to develop a strategy that transitioned their membership toward expecting online communications and interacting with the IACAC digitally. Betadac manages a complex portfolio of IACAC initiatives, ensuring continuous cross-conversation between the association’s website, a bustling Facebook and Twitter presence, and a web-based membership signup and renewals system. Organizational communications are now typically conducted online, and the IACAC newsletter is exclusively digital. Members engage with one another over a vibrant listserv, and dozens of email campaigns are dispatched to thousands of existing and prospective members each month.
Betadac has served as a trusted technology advisor to numerous IACAC executive boards over the years. In fact, because the cabinet rotates annually, it’s Dan who in many ways serves as the organization’s institutional memory, coordinating the exchange of business-critical information and apprising incoming leaders on past projects.